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On May 22, 2010, a programmer named Laszlo Hanyecz initiated a notable transaction on the BitcoinTalk forum. He purchased two Papa John's pizzas for 10,000 Bitcoins, which was worth about $41 at the time. This transaction was completed by a UK user, Jeremy Sturdivant, and became the first commercial application of Bitcoin in the real world, which is why it is known as "Bitcoin Pizza Day."
At that time, the price of Bitcoin was only around $0.004. However, if we fast forward to August 2025, when the price of Bitcoin reaches about $113,620, the value of those 10,000 Bitcoins will skyrocket to an astonishing $1.136 billion.
Although Laszlo's transaction did not directly result in a financial loss, the astonishing appreciation of Bitcoin afterwards caused a huge opportunity cost. However, it is worth noting that Laszlo himself does not regret it. He believes this transaction helped promote the early adoption and recognition of Bitcoin as a currency.
In 2010, when Bitcoin had not yet gained widespread recognition, most transactions were experimental in nature. Laszlo even revealed that he had exchanged more Bitcoin (such as 40,000) for other items, similarly missing out on potential huge gains.
This case highlights the early participants' lack of understanding of Bitcoin's long-term value, as they underestimated Bitcoin's scarcity and future potential. However, it was these early experimental transactions that laid the foundation for Bitcoin's subsequent widespread adoption and value surge.
This story is not just about missed opportunities for wealth, but also a testament to Bitcoin's evolution from a little-known digital currency to an important component of the global financial system. It reminds us that in emerging technologies and asset classes, a long-term vision and deep understanding can lead to unimaginable returns.